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The BYD® Mission:
"To improve the health and
fitness, skill level, and overall athletic ability of young
athletes; to inspire, motivate and enable young men and women to
reject high risk behaviors; and to increase parental significance
through strengthening the connection between parents and their
children."
Backyard Drills® was founded to
address the need for a sports instructional DVD series that
focuses on supporting and enriching parent and child relationships
as well as developing athletic skills.
Initially focusing on fathers and sons, all Backyard Drills®
materials feature celebrity, processional sports figures giving
hands-on, visual instruction and motivation that teaches parents
how to coach and mentor their children involved in, or desiring to
become involved in, both team and individual sports.
Through providing parents with the information and instruction
necessary to become proficient in an arena that is important to
their children: athletics and professional sports association,
Backyard Drills’ instructional DVD series provides a fun method of
mutual learning that is built upon common ground and enables an
enjoyable and mutually beneficial way for parents and their
children to spend quality time together.
Our goal is not only to improve the athletic skills, character and
physical conditioning of young athletes, but also to coach parents
in both communication and interaction skills that will strengthen
families. Thus, all Backyard Drills® materials are specifically
developed and geared toward parental vs. professional audiences.
Initially, Backyard Drills® has targeted football with the Backyard
Drills® Football Special Fundraising Edition. However, we will shortly begin production
on Sports Editions to support more gender-neutral sports including
soccer, golf, basketball, baseball, tennis, and softball.
The Greater Purpose:
There are a number of athletic skills development programs that
are targeted at instructing coaches of sports teams or leaders of
youth sports organizations on the mechanics of sports skills and
organizational structures but they fall short of addressing the
real issue.
We believe, there is a strong and increasing desire for
parents to become more involved in the lives of their children.
And, that this is driving a revolutionary shift in the amount of
time that parents will be spending with their children.
In turn, we expect to see this drive widespread acceptance of,
and appreciation for our unique approach. Through this, we will
see more people motivated to get off the couch and out of the
house. By getting out from in front of televisions screens, computer monitors
and the allure of video games and getting into a true interactive
environment, children, parents and families learn to
play and grow together.
The objective of the BYD® approach is not only to improve the
athletic skills, personal character and physical conditioning of
young athletes, but also coach parents in the communication and
interaction skills that will increase the level of
communication between themselves and their children.
By helping their children become healthier and better competitors
in a chosen sport, parents will be improving their children’s
chances for success in life. And, by enjoying a healthy lifestyle
and promoting outdoor activities, they will create and foster
environments that encourage the interaction necessary to forge
more positive and powerful lifelong bonds.
In short, we plan to lead the way in building Better Athletes,
Better Children, Better Parents and, ultimately, a "Better World"!
This is the real focus of the Backyard Drills® solution and will
represent the true measurement of our success. |